Building World 2.0,
one small tool at a time.

An AI-native product lab. We run experiments, use them ourselves every day, and ship the ones that earn the green light.

Step into the lab Our one equation

Out of the lab

3 experiments · 1 green-lit GREEN-LIT
Nº 001
GREEN-LIT — MAC

Reed. Speak, it types.

Hold two keys and talk. Reed types what you said, minus the ums, wherever your cursor is.

NOTHING LEAVES YOUR MACFASTER THAN TYPINGFREE
Download for Mac Free, no account · M1 or newer · macOS 14+
Mail — Re: Q3 deck
To:Sarah Lin
Listening0:00 Done
YOU, SPEAKING
⌃control + ⌥option hold both · speak · release
EXP-003
IN THE LAB — DOGFOOD

burn

Connect an account or forward an invoice. burn works out what this month costs and where it went. We built it because we had a dozen vendors and nobody doing finance.

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fig. 2 — real, not yet public Nº 001 · PRO
IN THE LAB — SCHEMATIC

Reed Pro

The same two keys, running in the cloud instead of on your Mac.

  • 01Better transcriptionNames, jargon and accents that a laptop-sized model gets wrong.
  • 02It learns your wordsFix a name once and Reed remembers it next time.
  • 03Formatting modesSame words, formatted for wherever they're going.
  • 04Any Mac, and your teamIntel Macs work too, and one plan covers everyone.
  • 05and morewe're still drawing this one
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fig. 3 — drawn, not yet built
Browse every experiment

// the whole company, one equation

highest quality
least friction

World 2.0 isn't more software. It's software you stop noticing. Every experiment in the lab either removes a friction or it isn't worth shipping.

01

Small team, short runway

AI lets a team this size ship in weeks what used to take a company a year. Every line that ships is verified by a person.

02

Private unless it can't be

Whatever can run on your own machine does. Your data stays there by default, not because you went looking for the setting.

03

We use them first

Every tool is used daily by the people who made it. If we stop reaching for it, it doesn't ship.

04

Tell us what to build

Need a tool that doesn't exist yet, or a feature we've missed? Write to support@w20.ai. A person answers, and it goes into what we build next.